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Marketing Value Manager at Roche - ApplyBlast

Marketing Value Manager

Roche

24 days ago

4.1 on Glassdoor

Mexico City, Mexico

Onsite

Full Time

Manager

0 applicants

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About this role

The Marketing Value Manager leads the marketing strategy for Roche's oncology portfolio, focusing on breast cancer treatments to maintain market leadership and drive new product launches. This role involves defining go-to-market plans, managing budgets, and building relationships with key opinion leaders to position innovation as the gold standard. The position requires collaborating with cross-functional teams to align institutional strategies with medical and access activities while ensuring financial performance and demand planning.

Responsibilities

Define portfolio strategy and create 360-degree Go-to-Market plans for high-velocity launches
Own creative and scientific narrative to differentiate portfolio in competitive landscape
Co-create access plans addressing private insurers and public institutions needs

Skills

About Roche

roche.com

Headquarters

Basel, Basel-Stadt, Switzerland

Company Size

10001+ employees

Founded

1896

View Profile

As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.