Media Sciences and Measurement - Vice President
Citi(1 month ago)
About this role
The VP, Media Sciences and Measurement at Citi is a senior leader responsible for shaping the bank’s media measurement and data strategy to improve return on marketing investment. The role sits within the Media Sciences team in the Client Org, partners across digital media, analytics, product and lines of business, and reports to the SVP, Media Sciences. It focuses on future-proofing measurement approaches and advancing cross-channel performance insights at scale.
Required Skills
- Media Measurement
- Attribution
- Incrementality
- Data Storytelling
- Stakeholder Management
- Vendor Management
- Analytics
- Media Planning
- Adtech
- Reporting
+3 more
Qualifications
- Bachelor's Degree in Business Analytics, Marketing, Business, Finance, or Statistics
- Master's Degree (Preferred)
About Citi
citi.comCitibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.
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