Media Strategist
TEGNA Inc.(26 days ago)
About this role
Supports Jacksonville and Tampa sales teams by providing data-driven audience and competitive insights to grow Total TV revenue across linear, OTT, and digital platforms. Creates and activates integrated sponsorships, delivers pre-sale and post-campaign analysis, and collaborates cross-functionally to ensure seamless campaign execution and measurable results.
Required Skills
- Proposal Development
- Sales Presentations
- Strategic Advising
- Sponsorship Management
- Revenue Tracking
- Market Research
- Pre-Sale Support
- Audience Analysis
- Competitive Analysis
- Campaign Reporting
+10 more
Qualifications
- Bachelor's Degree in Business or Marketing
About TEGNA Inc.
tegna.comTEGNA is a U.S.-based broadcast media and marketing services company that owns and operates local television stations and digital news platforms focused on delivering trustworthy, community-centered journalism. It pairs local news production with data-driven marketing solutions and audience insights to help brands plan, create, and execute targeted advertising and content campaigns. TEGNA’s services include multiplatform content production, programmatic and direct advertising, creative and analytics capabilities, and local sales partnerships. The company emphasizes serving the greater good of its communities while driving measurable results for advertisers.