Senior Director, Media
Instacart(13 days ago)
About this role
Senior media leader role at Instacart responsible for owning global media strategy, budget allocation, and optimization across full-funnel channels from linear TV to digital platforms. The position drives aggressive growth goals for a multi-sided marketplace and defines the in-house media agency strategy while partnering cross-functionally to advance measurement and targeting.
Required Skills
- Media Strategy
- Budget Optimization
- Channel Execution
- TV Advertising
- Digital Platforms
- Media Mix Modeling
- Attribution Modeling
- AB Testing
- Forecasting
- Team Leadership
+3 more
About Instacart
instacart.careersInstacart is a grocery technology company that offers same‑day delivery and pickup by connecting consumers with personal shoppers and local retailers through a digital marketplace. It partners with thousands of national and regional stores to power online storefronts, fulfillment and logistics, and offers a subscription service (Instacart+) alongside merchant tools and advertising solutions. Instacart’s platform combines consumer apps, retail integrations, and data-driven tools for inventory, marketing and operations to help retailers reach customers and shoppers get groceries conveniently. The company’s mission centers on making the food people love accessible and convenient through technology and partnerships.