Member Lifecycle Strategy & Engagement Manager

The Member Lifecycle Strategy & Engagement Manager defines and executes AAA's end-to-end member lifecycle strategy to increase engagement, value realization, and retention. This role oversees key touchpoints including onboarding, personalization, loyalty systems, and AI experiences while developing programs that make AAA indispensable to members throughout their lifetime relationship. The position involves cross-functional collaboration to drive member satisfaction, renewal rates, and customer lifetime value.