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Omnichannel Marketing Manager at MSD - ApplyBlast

Omnichannel Marketing Manager

MSD

3 months ago

4.1 on Glassdoor

Dublin, County Dublin, Ireland

Hybrid

Full Time

Manager

0 applicants

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About this role

The Omnichannel Marketing Manager will lead digital marketing initiatives for the Animal Health business unit, overseeing social media strategy, email and SMS campaigns, and the execution of omnichannel projects. The role collaborates closely with business unit directors, veterinary advisors, sales teams, and other functions to translate campaign strategies into effective channel plans and to optimise performance using analytics.

Responsibilities

Develop and execute social media strategy across platforms
Manage omnichannel marketing campaigns and coordinate creative production
Analyze campaign performance and optimize channels using analytics data
Oversee digital projects including CONNECT customer login solution
Prepare and present materials for sales meetings and manage promotional approvals