Paid Media and Analytics Specialist

Silverback Strategies(1 month ago)

RemoteFull TimeMedior$63,479 - $86,458 (estimated)Marketing

About this role

The Paid Media and Analytics Specialist at Silverback Strategies is responsible for executing and optimizing performance marketing campaigns across major paid search and social platforms. The role emphasizes rigorous analytics and measurement, including tracking setup and maintenance, to demonstrate impact on clients’ business outcomes. This position also contributes to strategy development in partnership with client-facing teams and other channel experts. The environment is fast-paced and growth-oriented within a small, high-performing agency.

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Required Skills

Paid Media Strategy
Campaign Management
Google Ads
Meta Advertising
Paid Search
Paid Social
A/B Testing
Conversion Tracking
Google Tag Manager
Google Analytics 4

+17 more

About Silverback Strategies

silverbackstrategies.com

Silverback Strategies is a digital performance marketing agency that specializes in data-driven paid search, SEO, and content marketing strategies. They design and execute performance-focused campaigns that use analytics, testing, and attribution to drive customer acquisition and measurable revenue growth. By integrating paid and organic channels, Silverback helps brands optimize media, content, and search presence to improve ROI.