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Performance Marketer at Gusto, Inc. - ApplyBlast

Performance Marketer

Gusto, Inc.

1 month ago

1.2 on Glassdoor

Burlingame, California, United States

Hybrid

Full Time

Senior

1 applicant

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About this role

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging acquisition channels, testing new platforms and tactics to drive pipeline and revenue. This high-visibility role involves managing multi-million dollar budgets, leading creative strategy, and leveraging AI-powered workflows to optimize performance. The position requires deep expertise in paid social platforms and a track record of scaling new channels within a B2B SaaS or high-growth environment.

Responsibilities

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
Manage multi-million dollar budgets with rigorous campaign pacing and forecasting
Lead creative strategy and testing at scale to drive actionable insights

Skills

About Gusto, Inc.

gusto.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

Founded

2011

View Profile

Gusto is a cloud-based people platform that helps small and midsize businesses run payroll, manage benefits, and handle HR and compliance. Its product suite includes automated payroll and tax filing, contractor payments, employee onboarding and time tracking, plus benefits administration (health insurance, 401(k), etc.) and self-service tools for employees. Companies choose Gusto for its integrated, user-friendly experience, compliance automation, and broad integrations with accounting and productivity tools. Founded as ZenPayroll and later rebranded to Gusto, the company focuses on simplifying people operations for growing businesses.