Performance Media Specialist
Pansophic Learning(1 month ago)
About this role
The Performance Media Specialist is a mid-level individual contributor responsible for executing and optimizing full-funnel paid search and paid social campaigns to drive qualified interest, family engagement, and enrollment readiness across multiple business units. The role supports ACCEL Schools, ELAs, and CapEd by ensuring campaigns meet brand, compliance, and local-market standards while translating strategic objectives into practical execution. The specialist partners with analytics, enrollment, and CRM teams to validate reporting, maintain tracking hygiene, and inform budget and planning decisions.
Required Skills
- Paid Search
- Paid Social
- Google Ads
- Meta Ads
- TikTok Ads
- Keyword Taxonomy
- Audience Segmentation
- Creative Testing
- Campaign Optimization
- Budget Pacing
+7 more
Qualifications
- Bachelor's Degree in Marketing, Business, Communications or Equivalent
About Pansophic Learning
pansophiclearning.comPansophic Learning is an education-technology and instructional design firm that builds custom digital learning solutions for colleges, universities and corporate clients. They design and develop online courses, learning platforms, curriculum modernization, and implementation services—combining pedagogical expertise, multimedia design, and analytics to improve learner outcomes. Pansophic partners with institutions to scale programs and provide ongoing support, training, and technology integration. Clients hire them for tailored, research-informed programs that blend instructional design with practical deployment and measurement.