Principal, Business Development GTM Strategy & Planning

This role designs and maintains the Business Development territory model, defining targeting criteria and prioritization rules to optimize coverage and goals across hunting new accounts and end-user pull-through motions. The position involves building and refining hunting playbooks, managing cross-channel pipeline views, and collaborating with sales and GTM teams to drive revenue, margin, and market share growth. It requires translating market potential into targeting lists, analyzing competitor presence, and providing strategic insights to leadership on capacity investment and offer performance.