Principal Growth Marketer
Assured(2 months ago)
About this role
The Principal Growth Marketer at Assured is responsible for leading demand generation and account-based marketing initiatives to drive pipeline growth with large insurance organizations. This role entails developing and executing strategies across paid, owned, and ABM channels, collaborating closely with Sales and Marketing to ensure alignment with business objectives, and leveraging data analytics for measurement and optimization. The position requires a blend of strategic thinking and hands-on execution, focusing on campaign management, audience targeting, and program orchestration.
Required Skills
- ABM Strategy
- Execution
- Paid Media
- Campaign Setup
- Audience Building
- Creative Testing
- Optimization
- Reporting
- Partnering with Sales
- ICP Alignment
+23 more
About Assured
www.assured.comAssured is a leading provider of AI-driven SaaS solutions for property and casualty (P&C) insurance carriers, focused on transforming the claims process. Their platform enables digital ingestion, servicing, and processing of claims, leveraging structured data and AI to enhance decision-making and improve operational efficiency. With a suite of modular solutions, including tools for first notice of loss (FNOL), messaging, and fraud prevention, Assured aims to create a seamless experience for adjusters and policyholders alike. The company prides itself on empowering insurance teams to handle claims more effectively, delivering faster resolutions with improved accuracy and customer satisfaction.