Principal Product Designer
Appcues
About this role
A Principal Product Designer at Appcues defines and advances the design vision for enterprise-grade, AI-powered customer experience products. They create forward-looking prototypes and design systems to align teams around long-term product direction and outcomes. This is a senior individual contributor role with broad influence, deep ownership, and high expectations for craft and judgment.
Skills
About Appcues
appcues.comAppcues is a user-engagement platform for SaaS teams that lets product, growth, and customer-success teams create and automate in-app, email, and mobile experiences to improve onboarding, adoption, and retention. It emphasizes behavior-driven, no-code tools so teams can launch personalized flows and messages without depending on engineering. Appcues ties product analytics to multi-channel messaging (in-app, push, email) to turn user behavior into targeted growth moments. Founded in 2013, the company focuses on scaling adoption and retention without adding headcount.
Recent company news
NewswireAppcues Announces Ryan Barry as CEO to Lead the Future of Customer-Centric Growth
Mar 25, 2025
TechCrunchAppcues nabs $32.1M for analytics and no-code tools to fix user onboarding
Jan 18, 2022
The Business JournalsBoston software firm Appcues lays off 15% of workforce
Mar 8, 2023
GlobeNewswireAppcues Raises $32.1M to Make Improving Digital Products as Easy as Updating a Website
Jan 18, 2022
NewswireAppcues Names Bernadette Fisher as VP of Product to Accelerate Innovation in Customer Experience
Jun 24, 2025
About Appcues
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Appcues.
Salary
$147k – $197k
per year