Senior Performance Marketer
Appcues
About this role
This role leads performance marketing at Appcues to drive pipeline growth, particularly in upmarket segments. The marketer will own paid acquisition strategy and execution across multiple channels while working closely with the broader marketing team. The position emphasizes experimentation, optimization, and data-driven decision making to expand brand awareness and improve digital performance. It operates within a fully remote, high-growth SaaS environment with a lean team structure.
Skills
About Appcues
appcues.comAppcues is a user-engagement platform for SaaS teams that lets product, growth, and customer-success teams create and automate in-app, email, and mobile experiences to improve onboarding, adoption, and retention. It emphasizes behavior-driven, no-code tools so teams can launch personalized flows and messages without depending on engineering. Appcues ties product analytics to multi-channel messaging (in-app, push, email) to turn user behavior into targeted growth moments. Founded in 2013, the company focuses on scaling adoption and retention without adding headcount.
Recent company news
Appcues Announces Ryan Barry as CEO to Lead the Future of Customer-Centric Growth
Mar 25, 2025
Appcues nabs $32.1M for analytics and no-code tools to fix user onboarding
Jan 18, 2022
Boston software firm Appcues lays off 15% of workforce
Mar 8, 2023
Appcues Raises $32.1M to Make Improving Digital Products as Easy as Updating a Website
Jan 18, 2022
Appcues Names Bernadette Fisher as VP of Product to Accelerate Innovation in Customer Experience
Jun 24, 2025
About Appcues
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Appcues.
Salary
$132k – $177k
per year