Senior Performance Marketer
Appcues(1 month ago)
About this role
This role leads performance marketing at Appcues to drive pipeline growth, particularly in upmarket segments. The marketer will own paid acquisition strategy and execution across multiple channels while working closely with the broader marketing team. The position emphasizes experimentation, optimization, and data-driven decision making to expand brand awareness and improve digital performance. It operates within a fully remote, high-growth SaaS environment with a lean team structure.
Required Skills
- Paid Marketing Strategy
- Pipeline Ownership
- KPI Reporting
- Campaign Optimization
- Ad Copywriting
- Creative Collaboration
- Budget Allocation
- Paid Search
- Paid Social
- Display Advertising
+17 more
About Appcues
appcues.comAppcues is a user-engagement platform for SaaS teams that lets product, growth, and customer-success teams create and automate in-app, email, and mobile experiences to improve onboarding, adoption, and retention. It emphasizes behavior-driven, no-code tools so teams can launch personalized flows and messages without depending on engineering. Appcues ties product analytics to multi-channel messaging (in-app, push, email) to turn user behavior into targeted growth moments. Founded in 2013, the company focuses on scaling adoption and retention without adding headcount.