TechCrunch

Principal Product Marketing Manager- Firefly & Gen AI Growth

TechCrunch(1 month ago)

HybridFull TimeDirector$145,400 - $261,150Marketing
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About this role

The Head of Firefly & Gen AI Growth at Adobe is responsible for driving user and revenue expansion for Firefly across consumers, businesses, and developers, owning the full user lifecycle from acquisition to monetization. The role focuses on scaling Firefly to mass adoption and positioning it as a dominant generative AI platform for creators.

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Required Skills

  • Growth Strategy
  • Experimentation
  • Funnel Optimization
  • Cohort Analysis
  • A/B Testing
  • Monetization
  • Retention
  • Product-Led Growth
  • Cross-Functional Leadership
  • Executive Communication

+5 more

Qualifications

  • BA/BS Degree
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