Product Marketing Director - Incentives (Workday)

Varicent

12 days ago

3.9 on Glassdoor

Richmond, VA

Hybrid

Full Time

Senior

1 applicant

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About this role

The Product Marketing Director at Varicent is responsible for shaping and executing go-to-market strategies, leveraging AI tools to enhance messaging, research, and content creation. They lead product launches, enable sales and partners, and provide strategic insights to drive revenue growth and industry leadership. The role involves cross-functional collaboration and innovation within the SaaS industry.

Skills

Qualifications

Bachelor’s degree in Marketing, Business, Computer Science, Engineering

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.