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Product Marketing Lead at Klaviyo - ApplyBlast

Product Marketing Lead

Klaviyo

2 months ago

3.3 on Glassdoor

Boston, Massachusetts, United States

Onsite

Full Time

Medior

0 applicants

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About this role

The Product Marketing Lead will serve as the dedicated partner for the Klaviyo SMS & Mobile product team, driving strategic positioning, go-to-market strategies, and product launches for mobile messaging solutions. This role involves analyzing market opportunities, influencing the product roadmap, and developing sales enablement assets to accelerate adoption and revenue growth. The position requires collaboration with cross-functional stakeholders to establish mobile as a high-ROI channel for brands worldwide.

Responsibilities

Define value proposition and messaging hierarchy for SMS and Mobile product suite
Drive end-to-end go-to-market strategies across Sales and Customer Success
Partner with Product Management to champion customer needs and influence roadmap

Skills

About Klaviyo

klaviyo.com

Headquarters

Boston, Massachusetts, United States

Company Size

1001-5000 employees

Founded

2012

View Profile

Klaviyo is a B2C CRM and marketing automation platform that unifies AI-powered email and SMS to help ecommerce brands drive growth and retention. It uses customer data, advanced segmentation, and automation flows to deliver personalized, omnichannel experiences across email, SMS, WhatsApp, and more — including AI-driven capabilities via K:AI Agents. Klaviyo emphasizes measurable results with analytics, testing, and integrations with major ecommerce platforms to boost revenue and lifetime value. Companies use it to build targeted lifecycle campaigns, personalized messaging, and data-driven retention strategies at scale.