Product Marketing Manager, Lifecycle
Age Bold(20 days ago)
About this role
Bold is a healthy aging platform that provides personalized, evidence-based exercise programs for Medicare members to improve physical activity and health outcomes. The Product Marketing Manager, Lifecycle role focuses on scaling member engagement programs that drive activation and ongoing participation, partnering closely with Product, Content, and Growth. The position reports to the Director of Member Engagement and primarily operates on Pacific Time hours.
Required Skills
- Lifecycle Marketing
- Product Marketing
- CRM
- Iterable
- Email Marketing
- SMS Marketing
- In-App Messaging
- Marketing Automation
- Segmentation
- A/B Testing
+8 more
About Age Bold
agebold.comBold is a digital health platform that delivers personalized, science‑backed workouts designed to reduce fall risk—primarily for older adults. Users start with a free 1‑minute assessment of strength, mobility, and balance, and receive tailored exercise plans to improve stability and function. Bold also partners with health plans to drive better clinical outcomes, higher member satisfaction, and improved quality metrics such as Star Ratings.
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