Product Marketing Manager, SMB

SoFi(13 days ago)

RemoteFull TimeMedior$82,966 - $111,053 (estimated)Marketing

About this role

SoFi is hiring a data-driven, growth-oriented Product Marketing Manager to own marketing strategy and execution for its Small Business (SMB) lending and banking products, as well as Lanterncredit.com and the SMB marketplace. This is a high-impact, hands-on individual contributor role focused on developing positioning, supporting go-to-market efforts, and optimizing the SMB member experience. The position works cross-functionally with Product, Creative, Analytics, and Engineering to build SoFi’s SMB growth pillar.

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Required Skills

Product Marketing
Growth Marketing
GTM Strategy
Web Optimization
A/B Testing
Acquisition
UX Design
Creative Briefing
Lifecycle Management
Market Research

+3 more

Qualifications

Bachelor's Degree
MBA (Preferred)

About SoFi

sofi.com

Welcome is a digital design and engineering studio that builds websites, web apps, and branded online experiences for startups and enterprises. They combine user‑centered UX/UI design, front‑end and back‑end engineering, and performance and accessibility optimization to deliver polished, responsive products. Services include product strategy, visual design, development, and ongoing support or optimization. Clients pick Welcome for fast iteration, clean typography and layouts, and developer‑friendly, measurable outcomes.