Product Marketing Manager
Substack(2 months ago)
About this role
The Product Marketing Manager at Substack is responsible for shaping the messaging and positioning of the platform for creators, subscribers, and the market at large. This role requires collaboration with product and go-to-market teams to develop compelling narratives and launch strategies that resonate with independent writers at various stages of their journey. The manager will oversee product launches and create communication assets while employing both analytical skills and creative storytelling to drive engagement and adoption of Substack's features.
Required Skills
- Product Marketing
- Messaging Frameworks
- Strategic Positioning
- Narrative Development
- Product Launches
- Cross-functional Collaboration
- Analytical Skills
- Data-driven Strategy
- Communication Skills
- Creator Engagement
+3 more
About Substack
substack.comSubstack is a platform designed for independent writers and content creators to publish and monetize their work through newsletters. It enables anyone to create a subscription-based newsletter, allowing writers to communicate directly with their audience while earning revenue from subscriptions. The service is known for its user-friendly interface and focus on empowering creators to maintain control over their content and audience engagement. With features like podcasts and video integration, Substack aims to facilitate diverse forms of content distribution.