Product Marketing Manager
Hyva Polska Sp. z.o.o.(4 months ago)
About this role
A Product Marketing Manager in a tech company shapes product positioning and messaging to align product strategy with market needs. The role translates technical product details into clear customer value propositions and coordinates cross-functional efforts to drive product awareness and adoption. This mid-level position is based in Krakow and focuses on B2B/tech go-to-market activities.
Required Skills
- Market Research
- Competitive Analysis
- Positioning
- Messaging
- GTM Strategy
- Sales Enablement
- Lifecycle Marketing
- Content Creation
- Campaign Management
- Analytics
+8 more
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