Head of Product Marketing
Asana(19 days ago)
About this role
Head of Product Marketing leads Asana’s product marketing organization, shaping positioning and messaging for a hybrid self-serve and sales-led go-to-market model. Based in San Francisco and reporting to the Head of Marketing, this senior role partners with Product and Revenue leadership to define strategy and win market share in B2B SaaS. The position focuses on scaling the product marketing function across growth, core, and solutions areas while fostering team development and cross-functional alignment.
Required Skills
- Product Marketing
- Positioning
- Messaging
- GTM Strategy
- Launches
- Competitive Intelligence
- Market Insights
- Sales Enablement
- Storytelling
- Team Leadership
+1 more
About Asana
asana.comAsana is a cloud-based work management platform that helps teams organize, track, and manage projects, tasks, and workflows. It offers task lists, boards, timelines, calendars, goals, automation rules, reporting, and integrations with popular tools like Slack, Google Drive, and Microsoft Teams. Asana serves organizations from small teams to enterprises with admin controls, security features, and analytics. Teams choose it for its intuitive interface, flexible workflows, and strong collaboration capabilities.
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