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Product Marketing Manager at Addi - ApplyBlast

Product Marketing Manager

Addi

5 months ago

3.1 on Glassdoor

Colombia

Onsite

Full Time

Senior

1 applicant

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About this role

We are seeking an experienced Product Marketing Manager to define and execute the go-to-market strategy for Addi's consumer lending products in Colombia. The role involves building comprehensive product taxonomies, launch playbooks, and cohesive messaging frameworks that bridge Product, Marketing, and Sales teams. You will lead customer insight initiatives and leverage data-driven research to drive adoption for the company's Buy Now, Pay Later and credit offerings.

Responsibilities

Own the go-to-market strategy for consumer lending products to drive adoption.
Build canonical product taxonomies and establish naming standards across the portfolio.
Codify cross-business unit launch playbooks to ensure consistent messaging.
Lead qualitative and quantitative research to develop customer personas and narratives.
Translate complex product features into compelling stories for web and sales teams.

Skills

About Addi

addi.com

Headquarters

Capital District, Colombia

Company Size

201-500 employees

Founded

2018

View Profile

Addi is a Colombian fintech company that offers buy-now-pay-later credit solutions for shopping at physical and online stores. Users can obtain a credit line in minutes using only their national ID and WhatsApp, with no paperwork or credit card required, and pay in installments of up to 24 months. With over 35,000 partner stores and a proprietary Marketplace, Addi aims to make credit accessible and hassle-free for consumers in Colombia.