Product Marketing Manager

The Product Marketing Manager at 5.11 owns product positioning, messaging, and storytelling across the brand's assortment to drive business results and ensure a consistent customer experience. This role involves partnering with cross-functional teams to develop go-to-market strategies, prioritize marketing efforts, and create compelling narratives for product launches and seasonal collections. The position requires translating technical features into customer benefits and aligning marketing initiatives across retail, e-commerce, and other channels.