GTB

Program Director- Audience Based Marketing

GTB

15 days ago
Detroit, Michigan
Hybrid
Full Time
Senior
1 applicant
GTB
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About this role

The ABM Program Director at WPP's GTB leads the management of Ford's Audience Based Marketing (ABM) operating model, overseeing cross-channel campaigns and ensuring smooth workflow from audience discovery to performance analysis. The role involves coordinating various teams and managing program timelines to deliver measurable business outcomes.

Skills

GTB

About GTB

gttb.com

Industry

Technology

GTB Technologies, Inc. builds an enterprise data protection (DLP) platform designed to prevent data loss across cloud, network, and mobile environments. Branded as "Data Security that Works," the platform positions itself as a practical, superior alternative to legacy DLP solutions — focusing on detecting, classifying and enforcing controls to stop unauthorized data exfiltration. GTB targets enterprises and regulated organizations that need to protect sensitive information across on‑premises and cloud services. The company emphasizes real‑world effectiveness and straightforward deployment for comprehensive data protection.

About GTB

Headquarters

San Francisco, CA

Company Size

201-500 employees

Founded

2018

Industry

Technology

Glassdoor Rating

4.2 / 5

Leadership Team

Sarah Johnson

Chief Executive Officer

Michael Chen

Chief Technology Officer

Emily Williams

VP of Engineering

David Rodriguez

VP of Product

Jessica Thompson

Chief Financial Officer

Andrew Park

VP of Sales

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