Responsable Marketing Expérientiel
Equativ(1 month ago)
About this role
The Responsable Marketing Evénement / Expérientiel role is responsible for bringing the brand to life through impactful events and experiential customer initiatives across global and regional markets. The position oversees the full lifecycle of conferences, client activations, sponsorships, and hosted experiences, ensuring cultural relevance and brand consistency. It works closely with cross-functional teams to design high-impact experiences that support business objectives and strengthen client relationships. The role also includes strategic oversight of budgets, performance measurement, and continuous improvement of experiential marketing programs.
Required Skills
- Event Planning
- Event Management
- Experiential Strategy
- Brand Strategy
- Audience Analysis
- Global Marketing
- Virtual Events
- Vendor Management
- Contract Negotiation
- Budget Management
+12 more
About Equativ
equativ.comEquativ is a global end-to-end media platform providing adtech solutions across the digital advertising supply chain. It combines ad serving, programmatic buying and selling, data intelligence and consumer research to help publishers, advertisers and agencies optimize monetization and campaign outcomes. The company emphasizes privacy-forward, cookieless-ready solutions, measurement and analytics to deliver better user experiences and measurable results at scale. Equativ recently unified Sharethrough under its brand to broaden its global product and inventory footprint.
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