1st Formations
A Retention Marketing Manager at 1st Formations owns the email-led retention strategy for the Accounting-as-a-Service division, focusing on reducing churn through data-driven campaigns. The role involves designing automated save and win-back flows, managing segmentation frameworks, and collaborating with cross-functional teams to optimize customer lifetime value.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for 1st Formations.
37% below the average for this role