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© All Rights Reserved. ApplyBlast.com
Burton
The Retention Marketing Manager is responsible for developing and executing email, SMS, and CRM campaigns to engage, retain, and reactivate customers for Burton's DTC business. The role focuses on automation, segmentation, personalization, and data-driven optimization to increase customer lifetime value, reduce churn, and support the loyalty program, while collaborating with cross‑functional teams.
Headquarters
Burlington, Vermont, United States
Company Size
501-1000 employees
Founded
1977
Burton is an iconic snowboarding company founded in 1977 and based in Burlington, Vermont, known for the tagline "Standing Sideways Since 1977." It designs and sells snowboards, bindings, boots, outerwear, apparel, and accessories built around rider-driven innovation and technical performance. Burton serves riders worldwide through its direct-to-consumer e-commerce, global retail and wholesale partners, and by supporting snowboarding culture, teams, events, and sustainability initiatives.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Burton.
Burton didn’t post a salary, so this is our estimate from similar listings.
30% below the average for this role
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