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segment marketing manager at Leica Biosystems - ApplyBlast

segment marketing manager

Leica Biosystems

3 months ago

Shanghai, China

Onsite

Full Time

Senior

0 applicants

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About this role

This role supports the Opco marketing leader in developing annual plans and initiatives to drive business growth within the B2B sector. The incumbent independently executes marketing tactics, collaborates with sales and product teams, and creates omni-channel content to enhance customer engagement and funnel conversion.

Responsibilities

Develop marketing annual plans and strategic initiatives to drive business growth.
Execute independent marketing tactics aligned with product priorities and sales objectives.
Create sales tools, brochures, and digital nurturing campaigns to support lead generation.
Collaborate with product teams to define value propositions and portfolio strategies.
Build omni-channel content and activities to engage customers and inform stakeholders.