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Senior Back-End Email Developer (Salesforce Marketing Cloud) at Intact Financial - ApplyBlast

Senior Back-End Email Developer (Salesforce Marketing Cloud)

Intact Financial

1 day ago

3.3 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Back-End Email Developer designs, develops, and deploys personalized email, text, and mobile notification communications using Salesforce Marketing Cloud for Intact Insurance and related brands. This role involves optimizing customer journeys, automating workflows, and collaborating with cross-functional teams to deliver impactful omnichannel communication strategies. The position requires strong technical expertise in Salesforce Marketing Cloud and front-end development technologies to ensure high-quality, scalable solutions.

Responsibilities

Design and deploy customer journeys and campaigns in Salesforce Marketing Cloud
Develop and optimize automations, workflows, data extensions, SQL queries and integrations
Implement personalization, dynamic content and A/B testing