Senior Brand Manager
Curaleaf (25 days ago)
About this role
A Senior Brand Manager at Curaleaf will act as the owner of two emerging flower brands, responsible for shaping their identity and long-term growth within a fast-paced, highly regulated cannabis market. The role provides significant autonomy and involves partnering across the organization to elevate brand presence, drive consumer awareness, and support commercial objectives.
Required Skills
- Brand Strategy
- Integrated Programs
- Digital Marketing
- Ecommerce
- Store Activations
- Merchandising
- Event Marketing
- Promotional Strategy
- Budget Management
- Performance Metrics
+7 more
Qualifications
- Bachelor's Degree in Marketing or Business
- MBA (Preferred)
About Curaleaf
curaleaf.comCuraleaf is a leading U.S. cannabis company operating medical and recreational dispensaries across 23 states and serving over 350,000 registered patients. The company cultivates, manufactures, and retails a broad range of cannabis products — including flower, concentrates, edibles, tinctures, topicals, and CBD — through branded retail locations and an online shop. Curaleaf also offers patient-focused services, education, and compliance support, positioning itself as a full-service provider across cultivation, processing, and retail.
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