About this role
A Senior Brand Manager at the LEGO Group will serve as the strategic lead for U.S. brand initiatives, focusing on the Entertainment and Gaming IP franchises to drive growth and brand health. The role supports the U.S. Business Unit by shaping market strategies, audience positioning, and go-to-market planning to inspire and develop future builders. The position reports to the U.S. Brand Director.
Required Skills
- Brand Marketing
- Strategic Planning
- Project Management
- Audience Insights
- Portfolio Management
- Go-To-Market
- Measurement
- Analytics
- Digital Marketing
- Trade Marketing
+5 more
About LEGO®
lego.comExplore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
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