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Senior Campaign Manager at Workiva - ApplyBlast

Senior Campaign Manager

Workiva

1 month ago

4.2 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Senior Campaign Manager serves as a key execution and strategy partner within the Demand Generation team, owning end-to-end integrated campaign programs to drive qualified pipeline and support net new logo growth. This role involves setting campaign strategy, making channel mix decisions, and partnering with cross-functional teams to orchestrate integrated go-to-market motions. The position requires a strategic thinker who can execute tactically while leveraging data and AI to optimize performance and improve marketing efficiency.

Responsibilities

Develop and own integrated multi-touch campaign plans aligned to GTM priorities
Own campaign reporting across pipeline contribution, channel efficiency, and spend performance
Orchestrate campaign components across internal stakeholders to ensure on-time delivery

Skills

About Workiva

workiva.com

Headquarters

Ames, Iowa, United States

Company Size

1001-5000 employees

Founded

2008

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Workiva's cloud-based software transforms work with assured integrated reporting solutions for finance, sustainability, audit & risk—connecting people, data & processes.