Senior CRM & Loyalty Manager - 12M FTC - Sweaty Betty
Wolverine Worldwide(1 month ago)
HybridFull TimeSenior$102,593 - $138,142 (estimated)Marketing
Apply NowAbout this role
The Senior CRM & Loyalty Manager leads global CRM and loyalty strategy, owning multi-channel communications and the development of the loyalty program to drive customer participation, value, and retention. The role reports to the Growth Director and works across marketing channels and the customer database to improve CLTV, frequency, and AOV.
Required Skills
- CRM
- Loyalty
- Braze
- Dynamic Yield
- Email Marketing
- Lifecycle Campaigns
- Segmentation
- Data Analysis
- Excel
- Team Management
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About Wolverine Worldwide
wolverineworldwide.comThe story of a company that was founded on the simple desire to create good products for good people, whose own footprint can be found in approximately 200 countries and territories throughout the world.
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