Senior CRM Manager

Motorway

3 months ago

3.6 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Senior CRM Manager at Motorway plays a pivotal role in developing and executing the company's CRM and lifecycle strategy, focusing on enhancing B2C customer experiences across multiple channels such as email, push, and SMS. Reporting to the Head of CRM, this position involves analyzing data to inform segmentation and campaign strategies, managing targeted marketing initiatives, and collaborating with internal teams to create personalized messaging. The ideal candidate should have a strong background in customer marketing, expertise in CRM tools like Braze, and a hands-on approach to driving impactful customer engagement initiatives in a fast-paced, technology-driven environment.

Skills

About Motorway

motorway.co.uk

Motorway is a car selling platform that connects individuals with over 7,500 registered dealers, facilitating a seamless and competitive selling experience. The service promises a fast, easy, and 100% free process to get the highest offers for cars, including options for free home collection and swift payment. Customers appreciate Motorway for its hassle-free approach, allowing sellers to sell their vehicles without the traditional burdens of private sales.