Senior CRM Manager I
NerdWallet(1 month ago)
About this role
The Senior CRM Manager I at NerdWallet leads a team focused on enhancing the logged-in user experience through targeted multi-channel marketing initiatives, including email, push, in-app, and SMS. This role involves defining CRM strategies aligned with business objectives, optimizing campaign performance using data-driven insights, and managing the team's workflow to ensure effective execution. The Senior Manager collaborates cross-functionally to map customer journeys, prioritize CRM roadmaps, and deliver impactful marketing solutions.
Required Skills
- CRM Strategy
- Team Management
- Campaign Optimization
- Data Analysis
- Communication Skills
- Cross-Functional Collaboration
- Customer Journey Mapping
- Segmentation Strategies
- Digital Marketing
- Lifecycle Marketing
+7 more
About NerdWallet
www.nerdwallet.comNerdWallet is a personal finance platform designed to help users make informed financial decisions by simplifying the process of finding and comparing financial products. The company offers comprehensive reviews and recommendations for various financial services, including credit cards, loans, insurance, and investment accounts. With a focus on user education, NerdWallet's team of experts conducts thorough research to provide insights that empower consumers to save money and meet their financial goals.