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Senior Demand Generation Manager at Versaterm - ApplyBlast

Senior Demand Generation Manager

Versaterm

3 days ago

3.8 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Senior Demand Generation Manager drives sustainable pipeline growth and market engagement for Versaterm's public safety solutions. This role leads cross-departmental initiatives, develops demand generation strategies, and mentors team members to raise functional standards. The position requires deep expertise in marketing automation and CRM platforms to optimize campaign performance and ROI.

Responsibilities

Design and execute demand generation programs to drive pipeline growth
Lead cross-departmental initiatives to align marketing with sales and product goals
Develop go-to-market strategies and optimize campaign ROI through analytics

Skills

About Versaterm

versaterm.com

Headquarters

Nepean, Ontario, Canada

Company Size

201-500 employees

Founded

1977

View Profile

Versaterm is a public safety technology company that delivers integrated software and services for law enforcement, emergency communications, and first responders — including CAD, records management, mobile/field solutions, 911/PSAP and analytics. For more than 47 years it has partnered with agencies to streamline workflows, improve officer safety, enhance transparency, and strengthen community trust. Versaterm emphasizes configurable, end-to-end platforms and professional services to support data-driven decision‑making and more efficient operations. Agencies choose Versaterm for its deep domain experience and focus on modernizing public safety systems.