Coca-Cola

Senior Director, Consumer Customer Segmentation, NEF

Coca-Cola

1 month ago
Lagos, Nigeria
Hybrid
Full Time
Senior
0 applicants
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Coca-Cola
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About this role

The Senior Director, Consumer & Customer Segmentation at Coca-Cola leads the development of segmentation frameworks and strategies for the Nigeria and Egypt markets. This role focuses on understanding consumers, shoppers, and customers to identify growth opportunities and embed segmentation into commercial decisions, working closely with various teams and partners.

Skills

Qualifications

Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Science, or related field10+ years of experience in consumer insights, segmentation, analytics, marketing strategy, or commercial planning within FMCG, beverages, or retail
Coca-Cola

About Coca-Cola

coca-colacompany.com

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

About Coca-Cola

Headquarters

San Francisco, CA

Company Size

201-500 employees

Founded

2018

Industry

Technology

Glassdoor Rating

4.2 / 5

Leadership Team

Sarah Johnson

Chief Executive Officer

Michael Chen

Chief Technology Officer

Emily Williams

VP of Engineering

David Rodriguez

VP of Product

Jessica Thompson

Chief Financial Officer

Andrew Park

VP of Sales

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