Marketing Media Strategy Analyst

Ramp

4 months ago

4.2 on Glassdoor

New York, NY

Hybrid

Full Time

Junior

0 applicants

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About this role

The Marketing Media Strategy Analyst at Ramp is responsible for optimizing brand awareness media buys, including TV, podcasts, and radio, to attract new customers. This role involves data analysis to identify cost-effective marketing opportunities, developing strategic frameworks for budget allocation, and recommending experiments for unconventional campaigns. Additionally, the analyst designs measurement frameworks to evaluate the effectiveness of media placements, collaborating closely with the marketing technology team and other departments to drive impactful growth initiatives.

Skills

About Ramp

ramp.com

Ramp is a spend management platform designed to simplify financial operations for businesses. It integrates corporate cards, travel, expense management, and accounts payable into a single solution to automate and enhance efficiency. Organizations leverage Ramp's tools to streamline financial workflows, optimize spending, and improve expense visibility, helping to control costs effectively. Additionally, Ramp aims to provide users with comprehensive insights and analytics for better financial decision-making.