Senior Director of Loyalty
ALO(1 month ago)
About this role
The Director of Loyalty leads the end-to-end strategy, execution, and financial performance of the company’s loyalty program to drive brand loyalty, customer engagement, and revenue growth. This role partners with Finance, Marketing, Technology, and Operations to ensure the program is experiential, measurable, and aligned with business objectives. The director will scale the program for Gen Z and wellness-focused consumers while reporting performance and recommendations to leadership.
Required Skills
- Loyalty Programs
- Brand Strategy
- Financial Management
- Analytics
- CRM
- Email Marketing
- SMS Marketing
- Personalization
- Vendor Management
- Cross-Functional
+6 more
About ALO
aloyoga.comAlo Yoga is a lifestyle and performance apparel brand that designs and sells yoga leggings, activewear, and accessories for studio-to-street wear. Their products—wear-tested by yogis and promoted as celeb‑approved—focus on fit, fabric performance, and versatile styling for women and men. Alo operates a direct-to-consumer e-commerce platform with international storefronts and apps, offering collections for practice, training, and everyday lounging.
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