Senior Director, Segment Marketing
Cepheid(2 months ago)
About this role
The Senior Director, Segment Marketing at Cytiva provides strategic leadership for global segment marketing, shaping enterprise customer segmentation and market prioritization to align marketing investments with corporate strategy. The role oversees multiple related teams and contributes to long-term functional strategy and annual business plans within the life sciences and biotechnology context.
Required Skills
- Customer Segmentation
- Market Prioritization
- Go-To-Market
- Strategic Marketing
- Team Leadership
- Demand Modeling
- Market Sizing
- Value Proposition
- Messaging
- Demand Planning
+3 more
Qualifications
- Bachelor's Degree in Marketing or Business
- MBA Preferred
About Cepheid
cepheid.comCepheid is delivering a better way to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.
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