Senior Director/Director, Paid Marketing
TEGNA Inc.(3 days ago)
About this role
TEGNA Inc. is seeking a Paid Marketing Director to lead and transform their audience acquisition and growth strategies across multiple channels, focusing on building a high-performance paid marketing system that drives efficient growth and improves performance metrics.
Required Skills
- Paid Marketing
- Measurement
- Attribution
- Creative Testing
- Data Analysis
- Product Collaboration
- Digital Advertising
- Performance Marketing
- Campaign Management
- Experimentation
About TEGNA Inc.
tegna.comTEGNA is a U.S.-based broadcast media and marketing services company that owns and operates local television stations and digital news platforms focused on delivering trustworthy, community-centered journalism. It pairs local news production with data-driven marketing solutions and audience insights to help brands plan, create, and execute targeted advertising and content campaigns. TEGNA’s services include multiplatform content production, programmatic and direct advertising, creative and analytics capabilities, and local sales partnerships. The company emphasizes serving the greater good of its communities while driving measurable results for advertisers.
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