Senior Engineer - Data & Marketing Technology

Via

2 months ago

4.1 on Glassdoor

New York, NY

Hybrid

Full Time

Senior

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

The Senior Engineer - Data & Marketing Technology at Via serves as the strategic and technical lead for the company’s marketing technology ecosystem, owning design, implementation, and optimization of systems that power marketing across B2G, B2C, investors, and internal audiences. This hands-on role translates marketing objectives into scalable tools and data foundations, enabling AI experiments, unified measurement, and a single source of truth across disparate systems. The position requires cross-functional collaboration to ensure the MarTech stack supports personalization, automation, and growth.

Skills

About Via

ridewithvia.com

Via builds an end-to-end mobility platform that transforms public transportation into efficient digital networks, powering on‑demand shared transit, microtransit, paratransit, first/last‑mile connections and route optimization. Its offering includes real‑time routing and matching algorithms, operations and fleet management, rider and driver apps, payments, and analytics for cities, transit agencies, and private operators. Via’s technology helps partners lower costs, expand coverage and equity, reduce emissions, and integrate flexible services with existing transit systems across global deployments.