Senior Lead - B2B Marketing, General Sporting Goods and Run Specialty

On(1 day ago)

HybridFull TimeSenior$78,929 - $108,288 (estimated)Marketing

About this role

As the Senior Lead - B2B Marketing, Performance, you elevate and execute the integrated marketing strategy for General Sporting Goods and Run Specialty wholesale channels, acting as the strategic consultant for senior account and sales partners. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you lead a team to deliver brand-building work that drives commercial impact and reinforces On's premium positioning.

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Required Skills

B2B Marketing
Strategic Planning
Campaign Management
Multi-Channel Marketing
Brand Positioning
Team Leadership
Performance Measurement
Data Analysis
Stakeholder Management
Cross-Functional Collaboration

About On

on.com

On (On Running) is a Swiss performance running brand that designs and sells innovative running shoes, apparel, and accessories combining Swiss engineering with lightweight, responsive cushioning. Best known for its CloudTec® sole and Helion™ foam, On delivers a distinctive bouncy ride and sleek design that bridges performance and everyday wear. The company sells direct-to-consumer and through global retail partners, supports elite athletes and events, and emphasizes sustainability through recycled materials and responsible manufacturing. Founded in Zurich, On has grown into a leading premium running brand celebrated for tech-driven comfort and striking aesthetics.