Senior Lead - B2B Marketing, General Sporting Goods and Run Specialty

On(1 day ago)

HybridFull TimeSenior$78,927 - $108,286 (estimated)Marketing

About this role

The Senior Lead - B2B Marketing, Performance is responsible for defining and advancing the B2B marketing strategy for General Sporting Goods and Run Specialty wholesale channels. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, the role supports senior account and sales partners and leads a team to strengthen On’s premium brand positioning and commercial outcomes across North America.

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Required Skills

B2B Marketing
Account Management
Campaign Design
Digital Marketing
Experiential Marketing
Media Planning
Team Leadership
Data Analysis
Strategy Development
Stakeholder Management

About On

on.com

On (On Running) is a Swiss performance running brand that designs and sells innovative running shoes, apparel, and accessories combining Swiss engineering with lightweight, responsive cushioning. Best known for its CloudTec® sole and Helion™ foam, On delivers a distinctive bouncy ride and sleek design that bridges performance and everyday wear. The company sells direct-to-consumer and through global retail partners, supports elite athletes and events, and emphasizes sustainability through recycled materials and responsible manufacturing. Founded in Zurich, On has grown into a leading premium running brand celebrated for tech-driven comfort and striking aesthetics.