Senior Lead - DTC Retail Marketing
On(2 months ago)
About this role
The Senior Lead - Retail Marketing will establish and own the North America direct-to-consumer retail marketing function, building foundational frameworks and an annual roadmap for a growing store fleet. Reporting to the Head of Brand Experience (with a dotted line to Head of Retail), this role is a key cross-functional orchestrator focused on scaling premium brand experiences across physical touchpoints. The position is positioned to set strategic direction and enable future people leadership as the function grows.
Required Skills
- Retail Marketing
- Strategy
- Brand Expression
- Campaign Alignment
- Fleet Tiering
- In-Store Messaging
- Store Launches
- Digital Integration
- Team Enablement
- Community Marketing
+4 more
About On
on.comOn (On Running) is a Swiss performance running brand that designs and sells innovative running shoes, apparel, and accessories combining Swiss engineering with lightweight, responsive cushioning. Best known for its CloudTec® sole and Helion™ foam, On delivers a distinctive bouncy ride and sleek design that bridges performance and everyday wear. The company sells direct-to-consumer and through global retail partners, supports elite athletes and events, and emphasizes sustainability through recycled materials and responsible manufacturing. Founded in Zurich, On has grown into a leading premium running brand celebrated for tech-driven comfort and striking aesthetics.
View more jobs at On →