Senior Lifecycle Marketing Manager
SoFi(1 month ago)
About this role
The Senior Lifecycle Marketing Manager will drive growth for SoFi's Crypto product by developing data-driven lifecycle strategies and leveraging personalized communications. The role partners closely with product, marketing, data science, creative, and operations teams to align on business objectives and deliver measurable outcomes. The position emphasizes using analytics, experimentation, and AI/ML-driven insights to optimize member acquisition, engagement, and retention.
Required Skills
- Lifecycle Marketing
- Push
- SMS
- In-App
- Experimentation
- Personalization
- Analytics
- Segmentation
- Campaign Automation
+7 more
Qualifications
- Bachelor's Degree
- MBA
About SoFi
sofi.comWelcome is a digital design and engineering studio that builds websites, web apps, and branded online experiences for startups and enterprises. They combine user‑centered UX/UI design, front‑end and back‑end engineering, and performance and accessibility optimization to deliver polished, responsive products. Services include product strategy, visual design, development, and ongoing support or optimization. Clients pick Welcome for fast iteration, clean typography and layouts, and developer‑friendly, measurable outcomes.
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