Sr Specialist BNPL, Performance Marketing
PayPal(1 month ago)
About this role
A CRM Performance Marketer at PayPal designs and executes lifecycle marketing strategies to deepen customer engagement and drive measurable business growth, with particular focus on Consumer Credit product launches and adoption. The role partners across marketing, product, and analytics to build personalized, scalable multi-channel campaigns and automated customer journeys. It emphasizes using data-driven insights to optimize retention, conversion, and key lifecycle touchpoints.
Required Skills
- Lifecycle Marketing
- CRM
- Email Marketing
- Push Notifications
- In-App
- SMS Marketing
- Segmentation
- Personalization
- Automation
- A/B Testing
+6 more
Qualifications
- Bachelor's Degree
About PayPal
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