Senior Lifecycle Marketing Manager

The Senior Lifecycle Marketing Manager will lead the strategy and execution of CRM initiatives to drive significant revenue growth, user retention, and repeat purchases at scale. This role involves leveraging behavioral data to optimize user journeys, from onboarding and conversion through reactivation, while collaborating with cross-functional teams to test and implement ambitious marketing ideas. The position focuses on transforming CRM into a major revenue channel by improving segmentation, personalization, and campaign performance.