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Senior Lifecycle Marketing Manager at Consensys - ApplyBlast

Senior Lifecycle Marketing Manager

Consensys

3 months ago

3.0 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Senior Lifecycle Marketing Manager will set the strategy and execute lifecycle campaigns across all Consensys products, focusing on personalization and driving value for customers and the business. This role involves developing experimentation roadmaps, managing user journeys from onboarding to retention, and leveraging customer data to inform marketing strategies. The position requires collaboration with creative teams and proficiency in customer engagement platforms to optimize user engagement and retention.

Responsibilities

Oversee lifecycle strategy across product offerings
Determine channel and messaging throughout user lifecycle
Develop experimentation roadmap and continuously test campaigns

Skills

About Consensys

consensys.io

Headquarters

Fort Worth, Texas, United States

Company Size

501-1000 employees

Founded

2014

View Profile

Consensys is a blockchain software company building the tools, infrastructure, and research that power the Era of Decentralized Finance. Founded in 2014 by Ethereum co-founder Joseph Lubin, it develops and maintains the 'Trustware Finance Stack'—including MetaMask (self-custodial consumer finance platform), Infura (blockchain API infrastructure), Linea (Ethereum Layer 2 network), and protocol clients such as Besu and Teku. Consensys serves millions of users, developers, and institutions and is a core contributor to Ethereum protocol development and ecosystem governance.