Senior Manager, Audience Strategy and Optimization

The Senior Manager, Audience Strategy and Optimization leads the development and execution of audience-first strategies across Pfizer's multi-brand DTC portfolio, focusing on personalized engagement for patients and healthcare professionals. This role involves partnering with cross-functional teams to align audience strategies with marketing objectives, drive digital addressable audience expansion, and optimize campaign performance through data-driven insights. The position requires establishing best practices, managing third-party data partnerships, and advising senior leadership on audience strategy and measurement.